In this episode of the Tech on Toast Podcast, Chris Fletcher sits down with Joel Robinson, founder of Openr – a data orchestration platform transforming how enterprise hospitality brands manage their tech stacks.
Joel shares his journey from Sainsbury’s digital transformation team to leading digital strategy at Azzurri Group, before building Openr to solve one of hospitality’s biggest headaches: fragmented data and disconnected systems.
💡 What you’ll learn in this episode:
Why mid-market operators (20–30+ sites) need dedicated digital leadership earlier than ever.
How Openr creates a single source of truth for product, pricing, and menu data across POS, delivery, websites, kiosks, and more.
The three big wins for operators: efficiency, agility, and accuracy.
How Stonegate Group went from updating prices just 3–4 times a year to hundreds of changes with confidence.
Why Joel prefers “agile pricing” over “dynamic pricing” in hospitality.
How AI is helping automate event menus and unlock new revenue streams.
The future vision for Openr: optimising profitability across sales, volume, and margin.
🎶 Bonus: Joel reveals his surprising past as a classical singer, with appearances at Carols from King’s and even on stage with Dizzee Rascal!