Investment firm Imbiba has committed £3m to hospitality data platform Openr, alongside majority shareholder Azzurri Group. Openr helps operators streamline operations by managing pricing, menus, and digital assets in real time.

The investment will accelerate product development and market reach, with new features including an order manager to centralise incoming orders and a performance optimiser, an AI-driven tool for refining pricing and menu strategies.

“This funding is a real game changer for Openr,” said founder Joel Robinson. “Openr is built by operators, for operators, so Imbiba, and their extensive sector experience, really are the perfect partner. We’re excited to ramp up our product development and help more & more operators unleash growth, efficiency & innovation using our innovative technology.”

Octopus Ventures has also joined as a minority investor, supporting Openr’s plans to expand and enhance its technology.

The platform, which has been used by Azzurri Group for two years, secured its first external customer, Stonegate, in 2024.

Imbiba’s Andrew Maxwell said the funding would enable Openr to “set a new industry standard,” adding: “The hospitality industry thrives on seamless operations, and Openr is revolutionising how data flows across systems.”

With this backing, Openr aims to expand its reach and cement its position as a leader in hospitality data management.