Pricing in hospitality needs to become a capability, not an event
For years, pricing in hospitality has been treated as something we do to the business, rather than something the business knows how to do. A couple of times a year, usually under pressure, we gather around spreadsheets, debate percentage points, argue about psychology, and eventually land on a set of changes that feel big, risky, […]
We’re debating the wrong thing: The Real Opportunity in Price Optimisation
We all love a good debate. Right now, with operators of all shapes & sizes under increasing cost pressure, a hot topic is dynamic pricing. Should hospitality copy the airlines and Ubers of the world, flexing prices by the hour depending on demand? Some argue it’s the future. Others warn of customer backlash. But here’s […]
Event Intelligence: The Pricing Edge Operators Can’t Afford to Ignore
Dynamic pricing gets most of the attention in hospitality, but the biggest driver of demand isn’t a surge model; it’s the calendar. Concerts, match days, school holidays and local events around each site shift footfall in ways that are entirely predictable. The real question is whether your pricing and menus move with them. Operators are […]
The Gastronorm Moment for Hospitality Data
Our kitchens have standards, but our data doesn’t. It’s time that changed. Every chef knows the quiet genius of the Gastronorm pan. Before it came along, kitchens were chaos. Containers came in all shapes and sizes, designed for one piece of kit and useless in another. Trays that fit the oven didn’t fit the fridge. […]