Azzurri Group’s Steve Holmes: ‘We can change prices five times a day if we want to’

Azzurri’s in-house data platform Openr has eased the impact of food and drink inflation while making menu changes simplier and smoother https://www.mca-insight.com/technology/azzurri-groups-steve-holmes-we-can-change-prices-five-times-a-day-if-we-want-to/710717.article?utm_source=MCA_Today&utm_medium=email&utm_campaign=2025-10-17
Kicking off our Podcast Series with Hospitality Mavericks

In this episode, industry veterans Steve Holmes, and Joel Robinson discuss the rapid evolution in the hospitality sector brought about by technology and the pandemic.
On stage at the MCA Innovation Forum

We joined industry leaders at the MCA Innovation Conference, and proudly sponsored the event for the first time.
Joel Robinson on the Tech on Toast Podcast

In this episode of the Tech on Toast Podcast, Chris Fletcher sits down with Joel Robinson, founder of Openr – a data orchestration platform transforming how enterprise hospitality brands manage their tech stacks.
The Gastronorm Moment for Hospitality Data

Our kitchens have standards — our data doesn’t. It’s time that changed.
Openr strengthens leadership team with senior hires to accelerate growth

Openr, the digital platform helping hospitality operators optimise pricing, streamline operations, and drive growth, has announced two senior appointments as it enters its next phase of expansion.
Imbiba invests £3m in Openr

Investment firm Imbiba has committed £3m to hospitality data platform Openr, alongside majority shareholder Azzurri Group. Openr helps operators streamline operations by managing pricing, menus, and digital assets in real time.
Openr Leads the Conversation on Data Agility at Hostech

The future of scalable hospitality operations was front and center at the MCA Insight Hostech conference, where Openr hosted a dynamic discussion on unified data orchestration.
Openr nominated for Best Use of Technology at the MCA Hospitality Awards

Azzurri’s Openr data platform was nominated for the Best Use of Technology award at the MCA Hospitality Awards, an award recognising operators for innovative technology that enhances their business and consumer engagement.