Hospitality pricing is becoming more complex, but the biggest challenge for most operators isn’t strategy. It’s execution.

In this video, Joel Robinson explores why the gap between making a pricing decision and getting that change live across sites and channels is one of the most overlooked risks to margin.

When pricing updates take days or weeks to roll out, businesses are left trading on outdated assumptions. Costs have moved, demand has shifted, but pricing has not kept pace. Over time, that delay creates a hidden drag on profitability.

Joel breaks down where these delays typically occur, the impact they have on performance, and why pricing agility is now a critical capability for multi-site hospitality operators.

For teams still relying on manual processes, spreadsheets, or disconnected systems, this provides a practical lens to assess current workflows and identify where execution can be improved.

Find out more about Openr and how it can transform and bring your pricing strategy to life today.