Event Intelligence: The Pricing Edge Operators Can’t Afford to Ignore

Openr thought piece for Christmas demand.

Dynamic pricing gets most of the attention in hospitality, but the biggest driver of demand isn’t a surge model; it’s the calendar. Concerts, match days, school holidays and local events around each site shift footfall in ways that are entirely predictable. The real question is whether your pricing and menus move with them. Operators are […]